Cooper’s study is the one and only location for the film. We decided on a 24’ by 24’ room, with the 20’ by 20’ cage built just inside it. Every side of the set needed to be a ‘fly-away wall’, completely being removed at one point or another to allow camera access to all available angles.

The reference imagery was sleek and minimal, but the chosen location was a warm, lived-in family home. Translating the vision meant carefully stripping back every layer of personality, removing anything that spoke to comfort, love, or family life, until the space felt intentionally hollow -  the kind of transition the characters themselves and their home would have been through.

This campaign for Verizon consisted of two print ads, one capturing the freedom enabled by connectivity, the other revealing the infrastructure behind it. Both required fully built sets within a studio environment.