Verizon Print Campaign Set Design

This campaign for Verizon consisted of two print ads, one capturing the freedom enabled by connectivity, the other revealing the infrastructure behind it. Both required fully built sets within a studio environment.

The first scene was an undulating, hedge-lined garden, where a mother and daughter gaze out toward a sunset. To achieve the correct perspective, the entire set was built up on steel deck risers, allowing the photographer to shoot at eye level and maintain a natural horizon line.

The second setup was far more technical. A bird’s-eye view of technicians installing underground cabling. This required careful planning and precision. The set either needed to be elevated or constructed in sections, with every element aligned perfectly to camera so the final image would read seamlessly from above.

It was a highly collaborative process. Photographer Kai Weichmann balanced technical precision with creative flexibility, allowing just enough breathing room to refine the details without compromising the structure of the shot.

This is the kind of project that might now be executed digitally, but building it practically brought a level authenticity and honestly, enjoyment, that’s hard to replicate.

My favourite detail? A cracked sidewalk slab, painted in by scenic artist Zach - a small, almost imperceptible touch, but one that grounded the image in reality that we were both smitten with! I love a cheeky nod to reality as a result of a little art magic.